Blockchain-based gaming rewards platform Refereum announced their partnership with Microsoft’s Undead Labs. This kicks off with a rewards campaign for State of Decay 2’s new DLC Heartland which was announced at E3.
Refereum is a gaming rewards and marketing company and they are on a mission to reward their players’ passion for gaming by helping developers market their game. Refereum is a cryptocurrency that cuts out the marketing middleman by directly rewarding influencers and gamers to promote and play video games. In this way, everybody is a winner. It prides itself by being “the first referral marketplace for games”.
Refereum’s goal is to use blockchain to create a rewarded marketing platform based on recommendation from friends and influencers. Referrals through friends are the most trusted form of advertising with people four times more likely to buy when motivated in this way. Refereum is looking to maximise this appeal by using smart contracts to create a decentralized, secure and transparent marketplace for gamers.
The token fuelling this approach is the RFR token, which can be bought or earned through actions on the Refereum platform such as watching streams. It can also be used to buy products and services, such as new games, or cashed out for fiat currency. Founded by a team of game industry veterans, Refereum offers an innovative way for members of any gaming community to connect and earn rewards for their influence.
Undead Labs LLC is an American video game developer based in Seattle, Washington. The company was founded in November 2009 by Jeff Strain and developed the State of Decay series. In 2018, Undead Labs became part of Microsoft Studios (now known as Xbox Game Studios). Undead Labs is on a mission to take online gaming in bold new directions. Their focus is to create the definitive zombie-survival game. Enter the apocalypse and fight alongside friends — both online and at home — to reclaim your world from the undead hordes in the ultimate test of your survival skills.
Undead Labs is focused on blending emotional narratives and dynamic systems into compelling gameplay. Undead Labs are the proud creators of the State of Decay franchise, which offers millions of eager players the opportunity to explore how they would survive the inevitable zombie apocalypse. Undead Labs was formed in 2009 by MMO industry veteran Jeff Strain, with the goal of building a creative studio around the most talented -– and zombie-loving -– developers in the industry.
Refereum will give their players the chance to earn rewards exclusive to Refereum. This includes five different weapon and supply packs which contain melee weapons and vehicles with eye-catching custom paint jobs. Gamers will be unable to get these packs anywhere else. Players can also earn the new Heartland expansion pack for Xbox or PC, or RFR tokens, which can be used to unlock games and in-game content.
For a chance to earn these rewards, players simply need to sign up for a free Refereum account and complete State of Decay 2 “quests”. Top players who earn the most points for completing these quests will earn rewards!