Not everyone who rides a racing bike needs to be like that. Local labels also offer stylish yet quirky accessories on the bike.
We’re going out today, put on your expensive dress!” In a meme popular on social media, the women and men appeared not in smart suits or little black dresses, but in full cycling gear, complete with helmets. For clip-on shoes.
The bicycle has long been a status symbol for the educated, urban middle class, but with the lock-in hype about outdoor sports, the fashionable appearance of cyclists in urban catchments has changed. Hipsters with vintage bikes are now joined by an almost equally large group on gravel bikes or racing bikes: white helmets instead of man buns, socks at the right height and clip-on shoes instead of Birkenstocks, and print on fabric. On the bag, the color of the jersey now expresses the wearer’s life and cycling philosophy.
While Café du Cycliste from France is a little more flowery, the biggest international labels like Pas Normal Studios from Copenhagen or Rapha from England also focus on visual performance. Simple black trousers and minimalist jerseys are dominated by muted colors or perhaps earthy and pale tones. True to the motto: You don’t have to be fast, but you have to be fast.
Viennese labels try to be light
