Minister for Tourism and Consumer Protection Julia Farrugia Portelli addressed the end of year results business event organised by the Malta Tourism Authority, as the authority celebrates ten successive years of record tourism growth.
In a press conference, the Malta Tourism Authority announced a substantial jump in the number of tourists from 1.33 million in 2010 to 2.75 million in 2019 meaning that over this ten-year period Malta has doubled its tourism intake. This is reflected in the number of overnight stays where the number increased by 4% over 2018 to reach 19.3 million nights. This means that the country has an average daily tourist population of 53,000 over and above residents and other non-tourist visitors. Tourism expenditure has also increased impressively by circa €110 million on the previous year.
Minister Julia Farrugia Portelli welcomed these positive results and described them as essential contributors to our country’s economy. She explained the importance of attracting better quality tourists whilst remaining competitive. “We should aim at a slower but sustained pace of growth in tourist numbers,” explained Farrugia Portelli. To ensure sustainable tourism, Minister Farrugia Portelli referred to a new chapter in Malta’s tourism policy that will lead us to 2025. The minister revealed that the first initial draft is in hand and later this year the public consultation will kick-start. “It is based on the principles of sustainable tourism while building on the achievements of the past years,” said Minister Farrugia Portelli.
Minister Farrugia Portelli thanked MTA and all relevant stakeholders for their ever-increasing efforts to make the tourism industry a long-term success story.
Present for this event was Parliamentary Secretary for Consumer Protection and Public Cleansing Deo Debattista. MTA Chairman Dr Gavin Gulia, MTA Chief Executive Officer Johann Buttigieg, Deputy CEO and Chief Marketing Officer Carlo Micallef, and Deputy CEO and Chief Officer for Strategic Development Leslie Vella also spoke during the event.