Amazon.com, the world’s biggest online retailer, has announced that its climate-friendly program has officially launched on Wednesday, in order to encourage customers to shop for sustainable products, with this being part of its commitment to become net carbon neutral by 2040.
As part of this campaign, customers will now be able to buy more than 25,000 products with a ‘Climate Pledge Friendly’ label, with these ranging from grocery, household, fashion, beauty and even personal electronics.
Chief Executive Officer Jeff Bezos stated that “With 18 external certification programs and our own Compact by Design certification, we’re incentivising selling partners to create sustainable products that help protect the planet for future generations”.
Amazon currently delivers around 10 billion items every year, and as a result, has an extremely large transportation and data centre footprint, leading to plenty of protests from environmental activists during the last few years.
The company also faced pressure from its own employees, urging it to take action on climate change.
In June, the company had announced that it would be launching the Climate Pledge Fund, a venture capital fund of around $2 billion (€1.71 billion), which will be invested in companies across different industries with the aim of helping them reduce their impact of climate change and also support sustainable development.
Last year, Bezos had pledged to make Amazon net carbon neutral by 2040, becoming the first major corporation to announce this type of environmental goal.
He had also stated that the company will be buying 100,000 electric delivery vehicles from Rivian Automotive LLC, a United States vehicle design and manufacturing start-up company.