Around €2 million were invested by establishment owners and the Valletta Cruise Port in order to completely redesign the Valletta Waterfront over the past few months, a statement from the Ministry for Tourism and Consumer Protection on Thursday June 9 read.
In the statement, the Ministry stated that the €2 million were used to construct tent structures that were aesthetically pleasing and combined the historic and modern aspects of the Valletta Waterfront.
The tent structures are filled with “modern technology” that are easy on the eye for tourists arriving on the island from sea for the first time.
Minister Julia Farrugia Portelli, accompanied by the Chief Executive of the Malta Tourism Authority, Johann Buttigieg, as well as the leaders of the Malta Cruise Port, visited the businesses at the Valletta Waterfront.
Just like other restaurants around the Maltese islands, these restaurants have only recently started operating again due to the COVID-19 pandemic, making use of new systems and protocols in order to reduce the spread of the virus.
Minister Farrugia Portelli had plenty of praise for the way that the during a period that there was practically no activity at the Valletta Waterfront, the establishments managed to completely reinvent the area, not only strengthening the businesses, but also worked to continue improving tourism.
Speaking during the visit, Minister Farrugia Portelli praised the Valletta Cruise Port for its massive amounts of investment during the period, as this “along with the wonderful view of the Grand Harbour, will give a first impression to the thousands of tourists that visit us through the cruise-liners.”
Adding to this, the Minister said that this investment will “surely leave an impact on the tourist” once they arrive and see this new view.
According to statistics published in the statement, 2019 was a record-breaking year for the Valletta Waterfront, with an increase of 27% in tourist in the area from 2018, and a staggering 83% from 2010.
The CEO of the Valletta Cruise Port and the COO of Global Parts Holding, Stephen Xuereb, spoke of the massive amount of work put into the project, all whilst “respecting the historic values and aesthetics of the place”.
Originally, the Valletta Waterfront was made up 19 storage rooms built by the Order of Saint John during the time of Grandmaster Pinto, dating back to the early 18th century.
Nowadays, they make up one of the main touristic hubs in Malta, being right next to where plenty of cruise-liners dock, being filled with restaurants and other establishments that make it a truly unique area in the Maltese Islands.