The iconic Yellow Pages business directory started being distributed on Monday for the final time, with Yellow, the company that is behind the production of the popular business directory, strives to become a fully digital-based company, aimed at offering various online services to the public.
In total, 180,000 copies will be distributed over the coming days to every household in Malta and Gozo right up until September 26.
Yellow have also added an extra incentive to using the business directory this year, with 300 of the Yellow Pages directory users having the chance to find a golden ticket, allowing him or her to get numerous rewards, one of which being a new Toyota Aygo.
Over the next five years, every year will contain similar lotteries that will be associated with the business directory and Yellow.
Apart from this, during the distribution process, the delivery personnel will also be collecting last year’s directories from every household.
Details with regards to where the delivery and collection is taking place can be found on www.thelastbook.com, where residents are able to access a detailed daily schedule which has been uploaded by the company itself.
Commenting on the matter, Yellow’s chief operations officer, Jason Leigh Gafà said “Stopping the production of Yellow Pages is a major event, which is expected to grab attention from both local media and environmentalists, who will undoubtedly appreciate this move. In the last directory we’re also including a number of fun hidden surprises and annual competitions for the next five years.”
This particular edition of the Yellow Pages directory will be unique, produced with materials that will make the business directory last even longer, whilst also having a magnificently designed cover filled with local references, making this a valuable collector’s item.
Yellow has also taken the initiative to publish 500 limited edition copies with a distinct cover, making this business directory a very desirable publication, and a number of such copies will be available for sale to the public, with all proceeds gained from such sales going towards an environmental project.
Yellow has gained numerous awards for its contributions towards the environment over recent years, some of which being Honourable Mentions in the Environment Award for Industry back in 2007 and 2009, as well as a Conservation Award for Sustainable Development in 2011, with there being more than 635,580 copies being collected for recycling, stopping around 953 tonnes of paper from going to local landfills, according to Yellow.
The iconic business directory was first published by Yellow back in 1997, becoming known as the Yellow Pages.