KFC has completely abandoned its incentive to try and introduce healthier baked chicken products on its menus around the world, as nobody wanted to eat them.
A senior executive at the fast food chain said that the move towards healthier food was a “disaster” and it was extremely short-lived.
Such launches include the disappointing sales of the Brazer grilled chicken sandwich that was launched in 2011, the 2012 Rancher sandwich, as well as the pulled chicken menu that was released in 2015.
Jenny Packwood, the head of brand engagement at KFC UK and Ireland said “It didn’t go brilliantly well. We tried and we failed to launch a non-fried product.”
Adding to this, Ms Packwood said that KFC was “unable to sustain sales” and “It’s no good launching a product which looks good nutritionally but then nobody buys.”
She also claimed that this “doesn’t improve the health of the nation and in terms of sustainability it is a disaster.”
However, the healthy rice box range, which was introduced in the UK, containing a single piece of fried chicken as well as salad, has been much more successful.
Two particular vegan and vegetarian menu items were introduced in the UK during June and July, The Imposter, a vegan burger that is made up of a Quorn fillet, which was trialled in London, Bristol, Birmingham and the Black Country, and the Southern Fritter Stacker, which was a vegetarian option that flopped massively.
Neither of those products appear on KFC’s official UK website.