Facebook conducted a similar like-hiding experiment on Instagram in several countries earlier on this year, hiding the total number of likes as well as the number of views a video gets.
This experiment is aimed to “remove pressure” on users, shifting the focus on “sharing the things” its users enjoy, rather than to simply share the things that get likes or views.
The trial on Instagram was applied to certain accounts in Australia, Brazil, Canada, Ireland, Italy, Japan and also New Zealand.
After the introduction of this experiment on Instagram, the social media giant is looking to apply this experiment on its main social media platform, Facebook.
An online publisher that focuses on the tech industry, TechCrunch, reported that Facebook is considering applying this experiment, after an app researcher found a code hidden in the app that indicated that such a change is currently being developed.
TechCrunch added that the social media giant is currently thinking about “testing removal of like counts,” yet this trial is currently unavailable for users.
A study in the United Kingdom back in April concluded that several social media sites will be encouraged to remove the like counter on their platforms, in order to protect the well-being of children, whilst also ensuring their safety online.
The proposed guidelines from the Information Commissioner’s Office back in April stated that such tools like the like function were being used constantly in order to keep teenagers hooked to the apps, potentially damaging them as well.
To make matters worse, a poll carried out by the Royal Society for Public Health (RSPH) found that the like button was considered to be one of social media’s worst elements. This all came ahead of the RSPH’s Scroll Free September campaign, a month-long campaign that encourages people to stop making use of social media for just a month and explore their lives further away from their screens.