Facebook has so far failed in completely shutting down groups on its website in which fake Amazon reviews are sold, according to Which?, a global consumer group.
Back in June, Facebook was encouraged by the Competition and Markets Authority to monitor the sale of fake reviews that are done through such groups.
After ongoing research, Which? claimed to have uncovered numerous groups that are still actively recruiting people to write fake reviews on products, thus giving a false outlook on the product.
Once the claim was made, Facebook responded by saying that it had removed most of the groups that were reported to it, and was still investigating the issue further.
For the investigation, Which? decided to join ten different Facebook groups that were currently looking for recruits, and in a 30-day period, recruiters posted more than 55,000 posts on the groups, offering free products in exchange for highly-rated reviews on Amazon.
Speaking on the matter, Natalie Hitchins, the head of products at Which?, said “It is deeply concerning that [Facebook] continues to leave customers exposed to poor quality or unsafe products by misleading or disingenuous reviews.”
Ms Hitchins urged Facebook to become more active and stricter when it comes to removing these groups, especially when notified about them by others.
The call for action by the Competition and Markets Authority in June was also issued on eBay, yet Which? said that only one advert offering five-star reviews for sale was found during its latest investigation.
Current Competition and Markets Authority senior director, George Lusty, remarked that it was “unacceptable” that such groups on Facebook were still active, with new ones being made all the time.
Mr Lusty added that “Facebook must take effective steps to deal with this problem by quickly removing the material and stop it from resurfacing.”
However, in response to this, a Facebook spokesman said, “We don’t allow people to use Facebook to facilitate or encourage false reviews.”
Facebook also added that nine of the ten groups that were reported to it by Which? were removed, with there being ongoing investigations on the final one, with the company constantly improving its technologies in order to track down the groups and remove them once and for all.