Created in collaboration with Zilliqa, the high-throughput blockchain, Aqilliz will unify the digital marketing landscape to benefit brands, platforms, and consumers
Singapore—July 30, 2019—Gowthaman Ragothaman, former Global Client Lead at WPP and affectionately known by the industry as G’Man, has announced the launch of Aqilliz, a blockchain solutions provider. Addressing sector-specific challenges in the field of digital marketing, Aqilliz will facilitate a fairer ecosystem underwritten by greater trust, transparency, and engagement. Ragothaman, the former Global Blockchain Solutions Lead at GroupM, established his career under the WPP group of companies, having worked at Mindshare for almost two decades.
Aqilliz is created in collaboration with Zilliqa, a high-throughput public blockchain, which will provide the infrastructure for secure and scalable futuristic solutions for enterprise clients. Spearheaded by a team of industry experts and experienced blockchain engineers, Aqilliz is uniquely equipped with technical capabilities, direct industry connections, and an academia-corporate understanding.
Having witnessed first-hand friction points across the digital platform ecosystem, Aqilliz leverages on Zilliqa’s technical infrastructure to address three key areas: reconciliation on the digital supply chain; verification and authentication of transaction parties; and risk mitigation in costs and consumer outcomes. This ultimately ensures the fair distribution of value exchanged between advertisers, platforms, and consumers.
First to implement a functional model of sharding as a scaling solution, Zilliqa is a public blockchain designed with performance, scalability, and security in mind. The project has established key partnerships across the fields of digital advertising, financial services, payments, gaming, as well as digital entertainment. After joining forces with Mindshare in 2017, Zilliqa helped to establish Project Proton, an alliance that explores the benefits of blockchain in addressing issues in programmatic advertising. With Zilliqa as Aqilliz’s blockchain infrastructure provider, the team’s original academic research and technical aptitude will form the backbone of the highly-tailored applications being developed for real-world use.
“In today’s platform economy, tech solutions are trying to address the needs of either the brands, platforms or the consumers, and not the entire platform economy as a whole. With the help of blockchain, we can address these needs equitably and in turn, unify all players in the digital marketing landscape. We’re excited to be at the forefront of this change, as we set a new industry standard that champions greater transparency, cost-efficiency, and trust. As we work together with Zilliqa, we will continue to build on the promising results seen on Project Proton,” said Gowthaman Ragothaman who will join as Chief Executive Officer at Aqilliz in October.
“Businesses often struggle with moving from awareness to implementation. Aqilliz fills the knowledge gap, identifying key areas where blockchain is well-positioned to offer far-reaching solutions that will benefit all participants of the digital marketing ecosystem. Now that Zilliqa is open-for-business, we are excited to embark on a new venture that will allow our platform to be mobilized as the entry point for enterprise adoption,” said Amrit Kumar, President and Chief Scientific Officer at Zilliqa.
Incubated and taken to market by Anquan, the Singapore-based technology group, Aqilliz equally benefits from its strong understanding of all the participants across the value chain. Aqilliz will actively collaborate with various partners in the advertising, data, marketing, technology, and analytics industries, and will be onboarding clients by the end of the year. Max Kantelia, Co-Founder of Zilliqa and Anquan said, “From technical milestones backed by cutting-edge research to a diverse array of promising partnerships, we are very proud of what has been achieved by Zilliqa over the past two years. By marrying technical strength and industry know-how, the collaboration with Aqilliz is poised to accelerate the mass-adoption of Zilliqa.”
Aqilliz is a blockchain solutions provider addressing the many issues currently plaguing the platform economy. Founded by a team of advertising industry veterans, entrepreneurs, and experienced engineers, Aqilliz is able to identify sector-specific challenges in the field of digital marketing to develop bespoke, blockchain-based solutions. Within a rapidly crowding platform ecosystem, the exchange of value now takes places at unprecedented rates and across multiple destinations, with marketers struggling to efficiently manage campaigns, connect with consumers, and track results. Powered by Zilliqa’s high-throughput blockchain platform, Aqilliz is able to tip the value scale, restoring the balance between brands, platforms, and consumers of content across a largely fragmented industry ecosystem.
Anquan was founded in 2015 by a team of accomplished entrepreneurs, venture capitalists and scientists with the goal of incubating and taking-to-market technology companies based upon original academic research. Anquan has launched two deep technology ventures to-date: ZIlliqa, the world’s first sharding based high-throughput public blockchain platform and Anqlave, a cyber security company that delivers hardware-grade security for the storage of digital assets. The launch of Aqilliz marks Anquan’s new mission to build application layer companies that will be built upon Zilliqa.
Zilliqa is a high-throughput public blockchain platform that aims to make decentralised blockchains the building block of future enterprises and applications. Developed through academic research and helmed by a team of experienced scientists, engineers, venture creators and leaders in the financial services, Zilliqa addresses limitations in scalability and security, enabling real-world usability across a variety of industries, including finance, digital advertising, and gaming. In 2019, Zilliqa became the first public blockchain platform to be built on sharded architecture, with smart contracts written in the platform’s secure-by-design programming language, Scilla.
For more information, visit: zilliqa.com.