BMW unveiled an all-new electric version of the highly-acclaimed Mini on Tuesday, six decades after the original Mini was first produced, guiding the German carmaker to meet the prospective EU emissions targets.
BMW stated that it had 15,000 expressions of interest prior to order books opening on Tuesday, with the first deliveries to customers expected to be made in the first quarter of 2020.
The list price of the Mini Electric will be £27,900 (€31,043) prior to the government’s plug-in car grant is applied.
This unveiling is crucial to the UK, as the investment in the new Mini will preserve the jobs of around 5,000 workers at the Oxford plant, with the car industry facing uncertainty in the UK due to Brexit complications. The plant produced a massive 234,501 Mini and Mini Clubman cars in 2018, with an increase of 4.8% since last year.
BMW, who relaunched the Mini brand back in 2000, will be aided by the sales of this new vehicle, as it will help the German company reduce the average emissions of its cars in order to meet the European Union’s carbon dioxide emissions limits.
The BMW board member that is in charge of production, Oliver Zipse, said that “We are entering an era in which electric cars will become a normal choice for our customers.”
This launch comes at a crucial time for BMW, with the company seeking a new chief executive, after Harald Krüger stated last week that he will be stepping down and will not be seeking an extension of his term in office, after being in the role since May of 2015.
Zipse, along with the research and development chief, Klaus Fröhlich and the chief financial officer, Nicolas Peter, are the main contenders to succeed Krüger.
Once the new chief executive is announced, they will have the task of overseeing a plan to launch 25 new electrified models by 2023, with at least 13 full-electric models. The company has also made it possible to easily switch between fuel types according to customer demand, by making use of the same underlying blueprints for the electrified models as the regular petrol and diesel-based models.