Where websites have been built within immutable blocks of data, blockchain domains will support Internet 3.0 architecture and they will play an important part in mainstream cryptocurrency adoption.
Unstoppable Domains will be giving their domains out for free to select individuals as they have decided to completely eliminate the ZIL renewal fee. In a nutshell this means that any domain that you own now, you will own for a lifetime or else until you decide to sell.
These days when you visit Google online you don’t type in 126.96.36.199 . You type in google.com. This is because in order to create easier web navigation, the modern internet uses domain naming services. DNS are as crucial to IP addresses just as much as blockchain domains are to wallet addresses.
However looking up blockchain wallets and content today is still not user friendly as we have to type in 42 character cryptographic addresses. Although this makes it more secure it definitely does not make it feasible at all. You can take any crypto wallet with Unstoppable Domains and attach it to your domain. This includes ETH, BTC, and LTC and does not necessarily just apply to ZIL.
As an asset class, traditional domain names are a big asset class worth between $20B-$100B. However, blockchain domains could completely eclipse these numbers. Cars.com was the most valued domain out of more than 300M total domains sold and this was valued at $872M. Very soon people will be able to build entire websites on the blockchains. In fact, some have already started. Those websites will have immutable and uncensored attributes. Domains will allow people to quickly search for blockchain-based websites.