According to CHEQ, US ad traffic is becoming more and more sophisticated. CHEQ promotes safety and ad-fraud prevention. In a study made across the United States it was found that 18% of online ad traffic was fraudulent. CHEQ protects leading advertisers from the risks of online advertising and helps them to restore confidence in the space.
77% of this fraudulent traffic was classified as “sophisticated invalid traffic” (SIVT). CHEQ managed to sniff out 570 million SIVT attacks including domain spoofing. The “general invalid traffic” is known as GIVT and this is a more basic form of ad fraud. While GIVT is easy to detect, SIVT is more complicated to detect as it is more sophisticated. Notwithstanding all this, CHEQ still managed to block 743 million attacks of GIVT and SIVT combined.
Guy Tytunovich, CHEQ founder and CEO said: “While many U.S. advertisers believe that they are being exposed to fairly basic and rudimentary attacks, most of the fraud today is highly sophisticated. First-generation ad verification is ineffective in dealing with the growing scale of online ad fraud, including clickjacking, domain and device spoofing and zombie networks. With our use of more than 700 parameters in real time across every single ad request, we’re uncovering far more sophisticated types of fraud as cybercriminals constantly up their game.”
Other fraudulent activities sussed out by CHEQ include: Chrome (49% market share among all browsers) accounts for 45% of ad-fraud; U.S. desktop-based fraud makes up 55% of online fraud levels, while mobile-based ad fraud makes up 46% of the total; Safari (31% market share) accounts for 18% of ad-fraud; Android accounts for 59% of mobile ad fraud while IOS accounts for 41%; Internet Explorer (5% market share) accounts for 3% of ad-fraud; Firefox (5% market share) accounts for 3% of ad-fraud.