Majid Al Futtaim embarks on redevelopment project at City Centre Deira

Retail giant Majid Al Futtaim has embarked on an AED377 million ($102.6 million) redevelopment project at its first flagship mixed-use shopping destination, City Centre Deira.

The plan aims to elevate the customer experience with a trendy and vibrant multi-concept food hall and new brands to suit their evolving needs and preferences, the company said in a statement.

It added that the project will complement its recent expansion of entertainment and leisure options, including a larger VOX Cinemas and the opening of the Aloft Hotel last year.

As part of the redevelopment project, which will be completed in the first half of 2020, the mall will introduce 25 new homeware and fashion brands and 20 new F&B concepts.

“City Centre Deira’s transformation project is a result of our customers’ changing habits and preferences. We want to develop a communal space that extends a feel-good factor with tailored, convenient and multisensory experiences,” said Fuad Mansoor Sharaf, managing director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).

“As part of this change, we are very excited to be introducing the food hall concept, the first such dynamic Food Hub in the Majid Al Futtaim portfolio. We expect this space to become the focal point of social activities for families and millennials looking for an experiential dining experience that is delicious, authentic and handcrafted. Based on customer feedback, City

“Centre Deira is also enhancing access within the mall and reassessing its retail-mix to add the most relevant international brands for its regular shoppers.

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Source: www.arabianbusiness.com