Very often we hear the same old moan that Christmas has become commercial, that the real spirit if Christmas has died and that all we think of is gifts and how to economically make the best of this time.
Certainly one cannot deny the commercial importance of this season, it is one of the target dates of each businessman, of each business entity.
Many commercial outlets bank heavily on this time to make their profits, it is indeed make or break for those in the retail sector, a time to make the best of, a splendid way to end a year, blinded by the decorations that unwillingly or maybe otherwise, make us forget everyday misgivings and give us comfort in a season that portrays the magical and makes us forget the immediate future.
Whether we admit it or not, this time of the year mellows us, and as such exposes us to realities that we usually bypass during the year, and this, as fickle as it may seem, might be a blessing in disguise.
We all have our problems, the realities we have to face daily, but notwithstanding that, we all manage in a way or another, to make a living, live decently, if not like kings. Let us all be very honest, survival has never been an issue, maybe we cannot instantly afford Versace jeans, but we have a warm bed to sleep in and a thousand and one commodities we take for granted that many long for.
This Christmas, without being patronizing, I think we should take a closer look at the people close to us, a co worker maybe, an employee, whose Christmas has a different meaning. A person who is trying to make ends meet and perform one small act of kindness. Not necessarily financial, but something significant that will make them feel that they belong, that they are not outcasts. We may feel good donating the odd ten euro during l-istrina but Christmas is more than that, find someone you know, make it personal and make it count. I do not want to lessen the importance of such initiatives, but sometimes, a smile, an invitation at a table, a hug, being emphatic , means much more than just donating money. This Christmas, don’t just be a number. Make someone smile.