McDonald’s is to add a new, triple-level breakfast item to its U.S. menu from November 1.
In an earnings call Tuesday, CEO Steve Easterbrook said it would launch new breakfast items to help stem slowing U.S. sales and on Wednesday the fast-food chain revealed its Triple Breakfast Stacks on Twitter.
McDonald’s tweeted: “The secret’s out. We were inspired by your love for menu hacks and our ‘Secret Menu,’ so we created a NEW breakfast item: Triple Breakfast Stacks. Big mornings are going to be stacked in your favor starting 11/1.”
Some McDonald’s fans swap items around to create customized versions of the chain’s food, such as by adding hash browns to its Sausage & Egg McMuffin or asking for “secret” items, such as ice cream sandwiched between two cookies instead of being served in a cone.
McDonald’s did not provide details of the new items, but Business Insider reported that the Triple Breakfast Stacks would contain two sausage patties, bacon, two layers of American cheese and an egg, and be available as a biscuit, McMuffin and McGriddle.
“We want to do better at breakfast,” Easterbrook said on the earnings call Tuesday. “We’ve got some initiatives in place, which we are going see out through the next few months, and also some new food news, which we think will reenergize the daypart,” he said, referring to the morning.
In 2015, the company added its All-Day Breakfast to attract more diners and compete against Chipotle Mexican Grill and Shake Shack, which helped increase sales.
The company’s U.S. press office had not responded to a request for comment at the time of publication, but a U.K. spokesperson said there were no plans to change its breakfast menu in Britain.