Dolcino’s brand restyling by the food communications agency recently landed in Malta
JacLeRoi is the food and wine advertising agency which, in the last 10 years, helped Italian and international companies to boost their brands with ad hoc communications strategies designed by a special work team. In fact, JacLeRoi enrols marketers and communications experts, food lovers as well as sommeliers and gastronomists.
Malta is a constantly evolving digital business centre and is the perfect place where to the spin-off the first international business initiative; JacLeRoi Malta LTD. The company has already completed works for Delicata, Malta’s foremost winery which has amassed over 100 international awards.
Delicata chose JacLeRoi for the restyling of one of its propriety brands, namely Dolcino.
The name ‘Dolcino’ was first coined in 2000 for two delicately sweeter cuvées that were so uniquely different in appeal to most other wines in the winemaker’s portfolio that a brand-new name seemed opportune.
JacLeRoi Malta LTD was commissioned with the job of revitalising the packaging.
The new vivid front label resembles a playful mosaic abstract of bright coloured tiles, each one illustrative of a heartening occasion to raise a celebratory glass and make new happy memories.
The new design is an evolution of the first iconic Dolcino label, which depicted a watercolour of grape bunches, in a contemporary way.
We are proud to have worked with the Delicata Winery, one of the most important companies on the Island” said Alessandro Venè (CEO JacLeRoi and director of JacLeRoi Malta). “This project represented the stepping stone to setup a new company on the Islands, a strategic business centre that in the recent years has developed a significant international digital vocation.